Client testimonials
"Smartson allow us to quickly come out with customer generated content and reviews about a product. The customer is not only looking for price or popularity but also recommendations that confirm that the product they are considering buying is good."
Karl-Johan Rydberg
"Working together with Smartson is simple, fun and motivating, which of course is a good starting point for a successful result. The goal of our venture is to place one of our most recommended products in a completely new context for this year’s Black Friday campaign."
Ebba Rimbäck
"Smartson enables us to directly reach our target group in an effective way to build credibility around our products and brands. The target group also gives us direct feedback and insights that we can manage and use in product development and in our communication."
Emma Birgersson
"It is smart, simple and efficient. Smartson is a particularly good channel for products and services that can be difficult to explain in a simple way."
Victor Dahlborg
"The collaboration with Smartson provided us with a great foundation that normally takes months to build. With sales and reviews at an early stage in the launch, we accelerated the process of becoming top sellers in the respective ranges."
Christian Svensson
"Arbesko and TOOLS both got a very clear ROI when we started broadcasting the UGC material together via Smartson. In addition to very good sales, the advertising also resulted in low costs for CPC and CPM compared to traditional marketing campaigns."
Stina Karlsson
"It is of great importance to achieve our goals. Smartson has an interesting field of expertise where we can benefit from knowledge in paid media via LinkedIn and Facebook. We also like the mix of digital strategists, copywriters and video creators that gives us access to extra resources when needed."
Jonny Malmlöf
"There are a lot of benefits in the collaboration. You can communicate your product directly into the target group and get people talking about it immediately when it hits the market. For iRobot and Witt, it has added great value that we are actually able to communicate in local languages with local people, so the end consumer will identify themselves with the person in the advertisement."
Ida Birgitte Holm
"It is a very effective way to reach a wider mass that you as a company cannot buy, and many listen to recommendations from friends and acquaintances."
Alexander Bastin
"Our collaboration with Smartson provided reach for our brand, user generated content that could be used on social media channels and on the site as well as conversion ratio. Smartson understands our brand identity, our tone of voice, and also keeps a neutral tone of voice for Smartson itself. "
Hugo Perlskog
"Tasteful recipe images have been published on social media and inspired others to test our new bread. It was very valuable during the first week of launch, to have test pilots share pictures on our Instagram account, highlighting the bread’s versatility."
Maria Lidberg
"The comments we received were incredibly positive and useful, we learnt a lot about what people think about our product. Another positive is that we could control the campaign directly with our target audience which ensures it’s cost effective."
Sofie Zeffer
"Smartson has generated dedicated feedback from our craftsmen, created content for our social channels and we’ve been given a strong crowdscore that will permeate all our future communications. "
Fristads Kansas
"Smartson's crowdscore has given our sales force something new to talk about and created the opportunity for multiple external exposures and extra exposure equals increased sales."
Minéa Håkans
"Smartsons crowdscore has given our sales team something new to talk about and created an opportunity for more external exposure and extra display space increases sales."
Anette Fredriksson
"We have had a great deal of help in reaching out to the right target group for our products, and also with linking our test pilots with a lens fitting with one of the retailers we worked with, which is a central link for us as a contact lens supplier."
Bonnie Tran
"Smartson provides a great way to get both invaluable input regarding this product and also to achieve a good spread of results to potential consumers. With simple means, you get a reliable crowdscore to your product and this can then be used in other campaigns."
Ludvig Steén
"We wanted new consumers to be able to find our product in the supermarket. And getting them to try cooking our turkey mince and share their experiences would make more people aware of the advantages of turkey mince."
Katja Hansson
"Our vision is to be the most recommended optician. It feels natural to put the vision under test and be transparent using Smartson. We are also positive that the test itself was so open and accessible to all, through the test pilots blogs, selfies on Facebook and so on."
Jonas Fredriksson
"Smartson is transparent to both the consumer and the advertiser, which generates confidence. This trust safeguards the end consumer when faced with a buying decision."
Hilda Rosén
"We use the crowdscore in different channels, we show the logo in digital ads and on our own website. It will also be seen in the physical stores where it will be on wobblers with Smartson's crowdscore logotype entirely in leather next to our products. This is to amplify our leather theme we use, as our LG G4 has a back of genuine leather."
Kristoffer Ejebro
"We already have great use of the results and see several different uses in the future. Smartson is a very professional and friendly partner to work with. We would be happy to do it again!"
Maria Hedström
"Smartson sharevertising is a very honest and credible way to raise awareness and communicate about your product. It creates an invaluable buzz in social media from those who are curious about what the product has to offer."
Amelie Herslow
"Smartson is well known and has a good reputation when it comes to consumer tests and we wanted to take part of that. The whole approach of sharevertising is interesting - it's a convenient way to reach the target audience and because it's the users themselves who leaves the reviews, it creates a credible result."
Johan Littorin
"We know that consumers who want to buy products in this category and price range are primarily looking for recommendations from friends and experts and they also read reviews. We needed a target group with allergies and through Smartson we found that group very quickly which in turn created a good dialogue in social media about allergies and air purifiers, and how they can help make your life easier."
Louise Ottosson
"Sharevertising is a fast and efficient way to spread your message and create buzz around your product. Because the test is conducted with independent consumers, who will share their reviews and experiences, the message is conveyed in an honest and credible way."
Susanne Edenby
"We will make shelf wobblers and also on-pack stickers for the product so the recommendation is clear. That way you get a wide reach and it's also visible in store."
Julia Kronlund
"Sharevertising is an exciting way of introducing our product for the breakfast table and it creates a stamp of quality because the consumers themselves recommend and share their experiences. "
Ylva Sundahl
"Getting the product tested through an independent company like Smartson and by consumers in the market where it's launched, is worth its weight in gold. That's why we use our crowdscore in almost all consumer communication such as TV, print and digital marketing."
Maria Roeck Hansen
"To get the real view is important. Mainly for us who see it as a quality, but also for the potential customers who haven't yet tried Purenatural - it's not us telling them it's good, it's completely independent customers. "
Petra ter Laak
"We think it's important for the target audience to sample our new product, and through Smartson we managed a good reach in an excellent way. "
Ulrika Ahnbo
"We wanted our product rated and to reach out on the market. Sharevertising is a cost effective way of reaching consumers and retailers."
Henrik Jakobsson
"If we do this activity again, we will highlight the results on printed material in store since that's known to have an impact on the decision making for the consumer. "
Amanda Ollerup
"We received very good input from the consumers, which we appreciated. It was also useful for us to see how your business model works, and I liked the transparency and honesty towards the consumers that sharevertising creates. "
Erik Åhsgren
"Sales at the participating retailers were four times higher! "
Kristian Alexandersson
"For the credibility behind recommendations you need a partner like Smartson."
Daniel Johansson
"The primary purpose was definitely to create awareness for Goody Good Stuff and to drive a test purchase. The secondary purpose which we value very high, is the commitment and dialogue with the consumers that the campaign gave us."
Karin Sandberg
"We run advertising in a way that we can make it count, so in addition to the test, recruiting new customers is of course an important part. "
Anna Chrona
"We want as many customers as possible to be able to take part of the test result and what better way than to place our crowdscore on front row, namely on the front of our packs!"
Charlotta Åsman
"When we got so much interest from the consumers and a high crowdscore, we wanted to use it immediately. To max out on the campaign, we offered consumers additional products, which then created commitment again - while still sharing the message that the products are good and are being recommended. "
Kattis Klingberg
"The main reason we wanted to use sharevertising was to increase awareness of our "good taste", both so that consumers experience it themselves with family and friends but also for us to be able to use the consumer's recommendation in subsequent store promotions. "
Mikael Ek
"F-Secure is on the consumers side and have strong integrity - two of the things that sharevertising stands for."
Elin Björkman
"One of the reasons we used sharevertising was because it's sampling with added value."
Patrik Nilsson
"A real fairy tale when it comes to category development. If we look at the sales year to year, after we started with sharevertising, we have seen a sales increase of about 40 percent. "
Fredrik Gahm
"Sharevertising fits right into our strategy! Our strategy is mostly digital and mobile operators have historically a bad reputation, so we want to show that Hallon is different - something potential customers may find difficult to believe. "
Niklas Wilhelmsson
"Everyone who applied have spent a few minutes with QuickPlay at their top of mind, and you want the effect of Word of Mouth without forcing the consumers. "
Anders Jonell
"Recommendations are very important to LG. Sharevertising gave us honest consumer opinions and recommendations."
Susanne Persson
"Sharevertising have been an affordable option for us as it's given us the opportunity to get into the consumer's kitchen so they can experience our products."
Linda Lindström
"We see many good things in sharevertising...People are tired of advertising and don't trust polished copy. When real people confirms what we say it becomes a completely different thing."
Niklas Wistedt
"What we can see directly after the campaign is the feedback from the large mass of consumers who have tried our new product in a short time - that gives us an indication that we have a product the engages and is interesting for the consumers. "
Lil Berger
"...important in the initial stage to get consumers to try the product in the right environment, for example, at home. "
Elisabeth Hedenljung
"To co-operate with Smartson on the beard trimmer Philips Beard Trimmer 9000, the toothbrush complement Philips AirFloss or the Philips Soup Maker to name a few, have proven to be more than a form of advertising. "
Konstantin Cosmin Irina
"...it is invaluable for a potential buyer to read ratings and comments from other ordinary consumers who find themselves in the same situation. It's both credible and helpful. "
Lalenya Tedfors
