In an ongoing collaboration, Smartson, specialising in Ratings & Reviews, has partnered with HP to conduct extensive laptop testing across Sweden, Norway, and Finland.
This collaboration aims to provide valuable insights into HP's latest premium laptop models through hands-on experiences and authentic user feedback via Ratings & Reviews. Take a look into previous cases with Smartson & HP here.
Per Guinchard, Digital Strategist at Smartson, expressed enthusiasm for the initiative:
- This collaboration aligns perfectly with HP's strive to increase authentic and consumer-driven content in order to accelerate the consumer's purchase journey. One of the brand missions in the test focuses on video testimonials that will be exciting to follow.
Recommendations reflect real voices
As experts in Ratings & Reviews, the Smartson approach ensures that the honest feedback and recommendations reflect real voices from the real Scandinavian audience. Smartson's extensive network of test pilots and tech enthusiasts ensures a wide-ranging and unbiased perspective.
“One of the brand missions in the test focuses on video testimonials”
Anders Linder, Project Manager at Smartson, shared his thoughts on the partnership:
- As the testing phase progresses, Smartson will compile comprehensive reports detailing user feedback and experiences. The insights gathered will not only benefit HP in refining its products but also empower consumers in making informed decisions. We are looking forward to following the test pilots contributing in the test — we are curious to see unique text reviews and engaging video testimonials during 2024.