Stockholm, 2024-04-25: Today is the launch of the videos where we invite all of Sweden to craft their best sandwich combinations and share them via TikTok, Instagram & Youtube. Smartson and Lönneberga continue their collaboration by working customer-centrically with a focus on User Generated Content, insights, and in-store sampling.
Lisa Tagesson, Marketing Retail at Atria Sweden AB, discusses the partnership between Smartson and Lönneberga:
- The launch of Lönneberga's Flavourful Fillings begins with a series of videos where seven different personas create their favorite combinations with the new sandwich fillings. Through these videos, we invite all of Sweden to participate in creating their own sandwich creations and share their creative ideas on social media platforms.
Sandwich & protein boom in Sweden
Protein-rich fillings are a trend - now Lönneberga wants to inspire more people to explore and create new taste experiences with this spring's news.
- With our new flavourful slices, we want to help all sandwich lovers to create really delicious, satisfying, and protein-rich sandwiches. The new fillings are in line with the sandwich boom in Sweden, as well as consumers' search for truly tasty and substantial fillings, says Lisa Tagesson.
Love working customer-centrically - directly with the target audience
The new focus on genuine recommendations and User Generated Content generates several values for brands today. Smartson's CEO, Karl Händel, eagerly anticipates the insights generated during this collaboration.
- It will be exiting to follow the test pilots when they start sharing their experiences via different platforms.There will be a lot of unique content. All the tested flavours will also receive an award, the Smartson Crowdscore, via our platform. The gathered insights will be very central for Smartson, Lönneberga, and the retail partner ICA where the test pilots will be first to experience the new fillings.
Facts about the new products:
The new Flavourful Fillings from Lönneberga consist of slightly thicker slices of whole chicken breast and whole ham that have been marinated and cooked for maximum flavor and juiciness. Flavourful Fillings are available in three varieties:
Lönneberga Smakrika skivor - Kyckling med smak av citron & timjan
Lönneberga Smakrika skivor - Kyckling med smak av örter & tomat
Lönneberga Smakrika skivor - Skinka med smak av farin & svartpeppar
Read more about the taste test here.
Press Contact Smartson:
Karl Händel
karl@smartson.se
070-7586010